The situation was completely different before the pandemic struck. Rural demand was rising twice as fast as the urban areas. But it decelerated in cit
The restoration of normal business hours has not impacted web commerce as citizens seem to have discovered the convenience of getting everything deliv
Significantly, sales in the tier 1 cities have gone down by 6.4% while sales in the tier 3 cities have contracted by 7.2%. Tier 2 urban centres, in co
Kirana sales orders got a boost in the month as festivals arrived early this year
As cases decline in India, demand for Covid hospitals and oxygen cylinders fell by 94% and 92% respectively.
Thanks to online channels, sales in all major consumer categories have increased significantly
Consumer sentiments across the country are positive, with retail businesses nearing recovery across regions
While all eyes are on consumption revival, prominent marketers are also worried about inflation rearing its head next year.
At times when 80 crore of our countrymen are dependent on delivery of free foodgrains to stave off hunger, conspicuous consumption is in poor taste
The sale of consumer goods like automobiles, air conditioners, smartphones, refrigerators, and washing machines had fallen sharply in May due to lockd